Episode 10: Brandon Barnum’s Journey: Mastering Referrals and Entrepreneurial Ventures

The Genesis of an Entrepreneurial Spirit

Brandon Barnum, CEO of hoa.com, shares his journey on the “Grow Your Damn Business” podcast with host Scott Goodrich. Barnum, known as the “King of Referrals,” began his entrepreneurial journey as a single dad, catapulted into the mortgage business out of necessity. He quickly mastered the art of generating referrals, leading to a significant income leap from $20,000 to $200,000 within 18 months.

Episode Highlights

[1:25] How the “King of Referrals” came to be

[3:38] A Serial Entrepreneur building online platforms

[6:45] How he became an entrepreneur and the lessons learned through his experiences

[16:03] On writing his book

[19:59] Strategic partnerships and manifesting a vision

[29:40] Networking and the power of referrals

[32:22] What next for Brandon

[34:07] Let’s learn more about Brandon

[37:10] Outro

Early Entrepreneurial Ventures

Barnum’s initial venture, an online home buyer guide, predated platforms like Zillow. This innovation set the foundation for his future in technology platforms. His journey includes creating refer.com, which grew to 5 million members, and transitioning to building hoa.com, a comprehensive ecosystem for homeowners.

Harnessing the Power of Referrals

Barnum emphasizes the importance of referrals in business growth. He credits his success to understanding and leveraging this aspect early in his career. By adding value to his referral partners and solving their clients’ problems, he secured a loyal client base that significantly contributed to his business growth.

Strategic Partnerships

A key strategy in Barnum’s success has been forming strategic partnerships. He cites an example with Prudential Home Services, where a mutually beneficial partnership provided him access to a vast real estate network. This approach of seeking strategic alliances has been a consistent theme in his ventures.

Visionary Leadership and Letting Go

Barnum discusses the challenges of transitioning from a hands-on entrepreneur to a visionary leader. He highlights the importance of delegating and trusting his team, allowing him to focus on broader strategic goals. This shift includes hiring experienced professionals to take over operational roles, enabling Barnum to pursue new ventures and ideas.

The Christian Business Alliance

Barnum’s latest endeavor is the Christian Business Alliance, aimed at connecting Christian business professionals and creating sustainable funding for churches and charities. This initiative reflects his commitment to using his entrepreneurial skills for broader community and social impact.

Lessons and Advice for Aspiring Entrepreneurs

Reflecting on his journey, Barnum underscores the importance of:

  1. Understanding Your Market: Knowing where your business comes from and focusing on those areas.
  2. Being Intentional in Networking: Creating structured plans and agreements for networking and referral partnerships.
  3. Embracing Change: Willingness to adapt and let go of operational tasks to focus on strategic growth.


Brandon Barnum’s story is a testament to the power of strategic networking, mastering the art of referrals, and evolving from an entrepreneur to a visionary leader. His journey from a struggling single father to a successful serial entrepreneur offers valuable insights for anyone looking to grow their business and make a significant impact in their community.

For more insights and to connect with Brandon Barnum, visit:

Connect with Brandon

Website: https://ravingreferrals.com/brandonbarnum/

Website: https://hoa.com/

LinkedIn: https://www.linkedin.com/in/brandonbarnum/

IG: @raving_referrals

FB: https://www.facebook.com/ravingreferralsdotcom/

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Meet our Host

Scott has an entrepreneurial spirit that’s been burning since his teenage years. Back then, he was mowing lawns, managing paper routes, and selling greeting cards door to door – always finding different ways to put some cash in his pocket! After graduating college, Scott had a successful career in sales and operations leadership, but his desire to be a business owner was never far from his heart. Seven years ago, he and his wife, Jenn, took the plunge and started their own business. Like many others, they spent all their time on the struggle bus – dealing with cash flow, payroll, and questioning whether their doors could even stay open. Ultimately, they persevered and learned some incredibly valuable lessons along the way.

Now, Scott is dedicated to helping others avoid the pitfalls he faced, fulfilling his purpose as a coach, and helping owners and teams achieve their dreams. When he’s not guiding businesses toward success, Scott can be found hitting the gym, on the golf course, or racking up miles on his Peloton.

As an EOS Implementer, Scott is passionate about helping business owners build a solid foundation and clear vision, empowering them to achieve growth, balance, and financial freedom – all while enjoying the ride.

Scott Goodrich