Episode 19: From Auto Dealership To Building Successful CRM Businesses

Episode Highlights

[0:00] Intro

[1:50] Jon’s journey from an auto dealership to CRM business success

[6:58] Building the customer and dealer base, and scaling up

[10:52] Becoming the market leader with multiple recommendations

[12:46] The challenge of getting systems to communicate with each other

[15:10] Lack of CRM adoption and data quality issues

[17:21] Find the right for your team

[20:03] Key people in the growth of Goldmine

[26:40] Goldmine’s success with big businesses

[30:15] The genesis of Nimble from a garage startup to a global business

[36:52] The birth of social media and relationship management

[40:20] Five fast questions

[47:21] Outro

About Jon Ferrara

Jon Ferrara, a customer relationship management pioneer, is the founder and CEO of Nimble, an award-winning social sales and marketing CRM for individuals and teams. Nimble, which integrates with Microsoft Office 365 and Google G Suite, has been ranked first by G2 Crowd for overall customer satisfaction.

Jon also created and co-founded the award-winning customer management software GoldMine. In 1999, FrontRange acquired Goldmine, prompting Ferrara to pursue other interests. Throughout these years, Jon kept a close eye on the CRM market. He observed that most CRM products for small businesses either moved upmarket (and became more expensive and complex) or were abandoned, leaving the market underserved.

Among Jon’s specialties are entrepreneurship, product innovation, brand and identity development, marketing and sales strategy, and managing global corporations with more than 350 employees.

Connect with Scott

LinkedIn: https://www.linkedin.com/in/jonvferrara/

Website: https://www.nimble.com/

Twitter: https://twitter.com/Jon_Ferrara

5 Fast Questions

Los Angeles Dodgers

Grilled Trout with tasty rice and some grilled broccolini.

Bora Bora or Japan

Good Will Hunting

"Passion, Plan, Purpose"





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Meet our Host

Scott has an entrepreneurial spirit that’s been burning since his teenage years. Back then, he was mowing lawns, managing paper routes, and selling greeting cards door to door – always finding different ways to put some cash in his pocket! After graduating college, Scott had a successful career in sales and operations leadership, but his desire to be a business owner was never far from his heart. Seven years ago, he and his wife, Jenn, took the plunge and started their own business. Like many others, they spent all their time on the struggle bus – dealing with cash flow, payroll, and questioning whether their doors could even stay open. Ultimately, they persevered and learned some incredibly valuable lessons along the way.

Now, Scott is dedicated to helping others avoid the pitfalls he faced, fulfilling his purpose as a coach, and helping owners and teams achieve their dreams. When he’s not guiding businesses toward success, Scott can be found hitting the gym, on the golf course, or racking up miles on his Peloton.

As an EOS Implementer, Scott is passionate about helping business owners build a solid foundation and clear vision, empowering them to achieve growth, balance, and financial freedom – all while enjoying the ride.

Scott Goodrich