Episode 20: Navigating Success: From Lawn Care to Tech Titan

Welcome to the “Grow Your Damn Business” podcast, where we delve into the journey of entrepreneurs, uncovering their challenges, triumphs, and the lessons they’ve learned along the way. Today, we’re sharing the inspiring story of Bryan Clayton, CEO and founder of GreenPal, as he transformed from a high school lawn mower to a tech entrepreneur revolutionizing the lawn care industry.

Episode Highlights

[0:00] Intro

[1:18] Byran’s first business and his pivot to tech entrepreneurship

[3:40] Learning business law and communication in school

[6:40] Realizing the importance of sales and the sales process

[9:00] Motivating unmotivated people vs. hiring motivated individuals

[10:02] Transitioning from residential to commercial clientele

[12:34] Transitioning from grass-cutting to solutions business

[15:20] Selling the business

[17:14] Balancing business, self-improvement, and leadership

[19:19] Book recommendation

[21:04] Starting a new venture

[24:00] Building from scratch

[26:58] The importance of early adopters: building the beta group

[28:48] The uncertainty of inventing something new

[31:24] Finding effective marketing channels

[34:00] Five fast questions

[39:16] Where to find Bryan

[39:36] Outro

The Humble Beginnings

Bryan’s entrepreneurial journey began in high school with a simple lawn mowing service. Like many teenagers, he didn’t set out to build an empire; he was just looking to make some extra cash. However, his dedication and entrepreneurial spirit soon turned this side hustle into a significant enterprise. Throughout high school and college, Bryan expanded his lawn care business, balancing education and entrepreneurship.

Lessons from the Field

While attending college, Bryan realized a critical lesson: he wasn’t just in the lawn care business; he was in the sales business. This epiphany shifted his focus towards developing a robust sales process, understanding his value proposition, and identifying the right customers. He learned the hard way that competing on price was a race to the bottom. Instead, he transitioned from selling grass cutting to offering solutions, particularly focusing on commercial clients like apartment complexes.

The Sale of a Business

After successfully growing his lawn care company to an eight-figure revenue, Bryan decided it was time for a new challenge. Selling the business wasn’t just about cashing in; it was about finding a new purpose. The process was far from easy. It involved restructuring, systematizing, and preparing the business for acquisition, a journey that took over two years. But the experience was invaluable, teaching Bryan the importance of building a business with a potential exit in mind.

The Birth of GreenPal

Post-sale, Bryan found himself at a crossroads, yearning for a new mission. That’s when the idea of GreenPal was born. Envisioning an “Uber for lawn care,” Bryan embarked on a journey to create a tech platform that would connect homeowners with local lawn care professionals. The road was fraught with challenges, from learning to code to understanding the intricacies of the tech world.

Building GreenPal

The early days of GreenPal were about learning from customers and iterating the product. Bryan and his team hustled to onboard the first hundred users, learning from each interaction. They realized that building something from scratch, especially in the tech world, is an intense process filled with uncertainty. But a pivotal moment came when Bryan saw 30 new sign-ups in a day, people he didn’t personally know. It was a sign that GreenPal was gaining traction.

Scaling and Growing

Despite the initial success, the journey wasn’t smooth. Bryan faced numerous challenges, from finding the right marketing channels to scaling city by city. He learned the hard way that assumptions need to be tested and that every market has its unique quirks. But with persistence, focus, and a willingness to learn, GreenPal began to grow exponentially.

Entrepreneurial Insights

Bryan’s journey is filled with lessons for aspiring entrepreneurs. He emphasizes the importance of intensity in strategy, the value of learning from mistakes, and the need for a clear mission. His advice is grounded in his own experiences, from the early days of cutting grass to running a tech platform that’s changing the lawn care industry.

Connect with Bryan

Bryan’s journey from a high school lawn mower to a tech entrepreneur is nothing short of inspirational. If you’re eager to learn more about GreenPal or connect with Bryan, visit:

LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214/

Website: https://www.yourgreenpal.com/

IG: https://www.instagram.com/bryanmclayton/

As we wrap up this episode of the “Grow Your Damn Business” podcast, we hope Bryan’s story has inspired you to pursue your entrepreneurial dreams with vigor and resilience. Remember, every big business starts with a simple idea and a lot of hard work. So, go ahead, grow your damn business, and maybe one day, we’ll be sharing your story too. Don’t forget to subscribe to our channel for more insights from successful entrepreneurs. See you next week!

5 Fast Questions

Mike Tyson

Domino's Pizza


Hustle and Flow

"Intensity is the Strategy"





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Meet our Host

Scott has an entrepreneurial spirit that’s been burning since his teenage years. Back then, he was mowing lawns, managing paper routes, and selling greeting cards door to door – always finding different ways to put some cash in his pocket! After graduating college, Scott had a successful career in sales and operations leadership, but his desire to be a business owner was never far from his heart. Seven years ago, he and his wife, Jenn, took the plunge and started their own business. Like many others, they spent all their time on the struggle bus – dealing with cash flow, payroll, and questioning whether their doors could even stay open. Ultimately, they persevered and learned some incredibly valuable lessons along the way.

Now, Scott is dedicated to helping others avoid the pitfalls he faced, fulfilling his purpose as a coach, and helping owners and teams achieve their dreams. When he’s not guiding businesses toward success, Scott can be found hitting the gym, on the golf course, or racking up miles on his Peloton.

As an EOS Implementer, Scott is passionate about helping business owners build a solid foundation and clear vision, empowering them to achieve growth, balance, and financial freedom – all while enjoying the ride.

Scott Goodrich