Episode 35: Mastering Growth and Innovation: Erik Huberman’s Journey with Hawke Media


In the dynamic realm of entrepreneurship, adapting to change and seizing opportunities for growth are paramount. During an enlightening episode of the “Grow Your Damn Business” podcast, Erik Huberman, the visionary behind Hawke Media, discussed these themes with host Scott Goodrich. Here’s a look at Erik’s journey, his strategies for leveraging AI in marketing, and his advice for fellow entrepreneurs.

Episode Highlights:

(0:00) Intro

(1:11) Hawke Media and AI

(7:16) Client results

(9:42) Catalyst of growth

(12:24) Erik’s life before Hawke Media

(15:56) Other businesses and investments

(20:44) Low moments in the business

(25:19) Vision and where he’s headed

(28:40) Two reasons why businesses fail

(31:08) Five fast questions

(33:32) Where to find Erik

(33:45) Outro

Hawke Media: Pioneering AI in Marketing

Hawke Media, under Erik’s leadership, has emerged as a top player in the performance marketing arena, distinguished for its proficiency in driving profitable revenue growth for companies. The agency’s secret sauce? A decade-long endeavor to create an AI system that harnesses data from over 8,000 companies to optimize marketing strategies in real time. This innovative approach allows Hawke Media to stay ahead in a dynamic market, ensuring their clients achieve unparalleled growth.

The Entrepreneurial Mindset: Resilience and Vision

Erik’s journey is a testament to the importance of resilience and a forward-thinking mindset in entrepreneurship. From the inception of Hawke Media, he recognized the potential of AI to disrupt the marketing industry. Yet, it wasn’t just about adopting new technologies; it was about continuously challenging the status quo and being prepared to disrupt his own business to stay ahead.

One of the pivotal moments in Hawke Media’s growth was Erik’s decision to bring on a partner to manage day-to-day operations, allowing him to focus on strategic growth. This move underscores a crucial lesson for entrepreneurs: knowing your strengths and delegating effectively can be a game-changer for business expansion.

The Power of Self-Disruption

Erik emphasized the necessity of self-disruption in the entrepreneurial journey. Drawing inspiration from the music industry’s failures to innovate, he advocates for a proactive stance on embracing change, particularly the integration of AI into marketing strategies. This proactive approach has not only kept Hawke Media competitive but has positioned it as a leader in harnessing AI for marketing excellence.

Looking Ahead: The Future of Hawke Media

As Hawke Media approaches a significant milestone, celebrating a decade of innovation, Erik shared insights into the future direction of the company. With a rebranding on the horizon and a focus on integrating AI more deeply into their services, Hawke Media aims to solidify its position as a powerhouse in technology-driven marketing. This vision for the future reflects Erik’s commitment to not just adapting to change but leading it.

Entrepreneurial Advice: Grit, Adaptation, and Knowing When to Pivot

Erik’s journey offers valuable lessons for aspiring and established entrepreneurs alike. He underscores the importance of grit, the ability to adapt, and the importance of making informed decisions about when to persevere and when to pivot. His advice to entrepreneurs facing challenges is poignant: “I’d rather regret what I did than regret what I didn’t.” This philosophy encapsulates the essence of entrepreneurial risk-taking and the pursuit of opportunities, even in the face of uncertainty.

Reach out to host Scott Goodrich at scott.goodrich@eosworldwide.com.

5 Fast Questions

Angel City FC

In and Out

Skiing in Japan


"I would rather regret what I did than what I did not!"





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Meet our Host

Scott has an entrepreneurial spirit that’s been burning since his teenage years. Back then, he was mowing lawns, managing paper routes, and selling greeting cards door to door – always finding different ways to put some cash in his pocket! After graduating college, Scott had a successful career in sales and operations leadership, but his desire to be a business owner was never far from his heart. Seven years ago, he and his wife, Jenn, took the plunge and started their own business. Like many others, they spent all their time on the struggle bus – dealing with cash flow, payroll, and questioning whether their doors could even stay open. Ultimately, they persevered and learned some incredibly valuable lessons along the way.

Now, Scott is dedicated to helping others avoid the pitfalls he faced, fulfilling his purpose as a coach, and helping owners and teams achieve their dreams. When he’s not guiding businesses toward success, Scott can be found hitting the gym, on the golf course, or racking up miles on his Peloton.

As an EOS Implementer, Scott is passionate about helping business owners build a solid foundation and clear vision, empowering them to achieve growth, balance, and financial freedom – all while enjoying the ride.

Scott Goodrich