Episode 5: Breaking Barriers and Building Dreams: Julie Laughton’s Entrepreneurial Journey

From New York to California: A Story of Resilience and Innovation

On a recent episode of the “Grow Your Damn Business” podcast, host Scott Goodrich invited Julie Laughton, CEO and founder of Julie Laughton Design Build, to share her inspiring entrepreneurial journey. This journey began in New York City, where Julie worked with some of the top builders and developers, gaining invaluable experience in commercial construction. However, a recession in the early 90s prompted a significant life change – moving to California to start her venture in residential remodeling.


[00:00:51] Founder, hands-on, experienced architect turned contractor.

[00:06:56] Recession pushed me to start my own business.

[00:08:43] Becoming a contractor changed her life forever.

[00:13:03] Designer handles client relations and project management.

[00:16:00] Consistency in local papers for best results.

[00:19:14] Challenges faced by a female contractor in male-dominated industry.

[00:23:10] 2 women follow footsteps in their forties.

[00:26:56] Common refrain: gotta delegate for growth. Contact julielawton.com.

[00:28:15] Podcast to grow your business hosted by Scott Goodrich, professional EOS implementer. Email Scott or visit website for more. Old Soul builds podcasts for brands and businesses. Email to start your own show.

The Transition from Design to Build

Originally focused on design, including architecture and custom kitchens, Julie found herself transitioning to building out of necessity. This change was driven by the challenges she faced with contractors on her projects. Obtaining her contractor’s license was a pivotal moment, expanding her responsibilities and significantly increasing her income.

Overcoming Gender Stereotypes in Construction

As a woman in a predominantly male industry, Julie faced unique challenges. She constantly proved her expertise and capabilities in a field where women were often underestimated. Her strong background and confidence in her skills helped her overcome these barriers, setting a precedent for other women in the construction industry.

Embracing Change and Learning to Delegate

One of Julie’s key challenges was learning to delegate. As her business grew, she realized that she couldn’t manage everything alone. The transition from handling all aspects of her projects to trusting others with key responsibilities was difficult but necessary for her business’s growth. This shift allowed her to focus more on design and client relations, her areas of strength.

The Impact of COVID-19

The pandemic forced Julie to delegate even more, as remote work became the norm. This adjustment allowed her to spend more time on what she does best – designing and managing client relationships.

Future Aspirations: Expanding into Commercial Projects

Looking ahead, Julie aims to expand her business into the commercial sector, leveraging her extensive experience in both residential and commercial construction. She sees this as an opportunity to further grow her business and make a more significant impact in the construction industry.

Encouraging Future Female Entrepreneurs

Julie Laughton stands as a role model for aspiring female entrepreneurs, especially in male-dominated fields. Her journey is a testament to the power of resilience, innovation, and the willingness to break barriers. She plans to continue inspiring and encouraging more women to follow in her footsteps.

Connect with Julie Laughton:

To learn more about Julie’s work or to connect with her,
visit her website at www.julielawton.com
LinkedIn: https://www.linkedin.com/in/julielaughtondesignbuild
Website: https://www.julielaughton.com/

Subscribe to the Podcast: For more insightful discussions like this, subscribe to the “Grow Your Damn Business” podcast on your favorite platform, and join the conversation on entrepreneurship and business growth.

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Meet our Host

Scott has an entrepreneurial spirit that’s been burning since his teenage years. Back then, he was mowing lawns, managing paper routes, and selling greeting cards door to door – always finding different ways to put some cash in his pocket! After graduating college, Scott had a successful career in sales and operations leadership, but his desire to be a business owner was never far from his heart. Seven years ago, he and his wife, Jenn, took the plunge and started their own business. Like many others, they spent all their time on the struggle bus – dealing with cash flow, payroll, and questioning whether their doors could even stay open. Ultimately, they persevered and learned some incredibly valuable lessons along the way.

Now, Scott is dedicated to helping others avoid the pitfalls he faced, fulfilling his purpose as a coach, and helping owners and teams achieve their dreams. When he’s not guiding businesses toward success, Scott can be found hitting the gym, on the golf course, or racking up miles on his Peloton.

As an EOS Implementer, Scott is passionate about helping business owners build a solid foundation and clear vision, empowering them to achieve growth, balance, and financial freedom – all while enjoying the ride.

Scott Goodrich