What You Will Discover:
[01:15] Introverted kid turned entrepreneur that spread creativity and curiosity.
[03:03] Internet student turns code into cool shit.
[07:10] Dreams of tech, rebel against the traditional path.
[11:21] First hire was a childhood friend. Hard deadlines. Found a talented coder friend. Becoming a partnership, and later hiring led to a financial awakening moment.
[14:00] Belief and sales skills saved the failing company.
[20:46] Rocky metaphor, underdog spirit, close friendship.
[23:45] Creativity and curiosity lead to success and fulfillment.
[31:24] Building stealth startup, using AI for creativity.
[34:09] Classic jobs may not be fulfilling for you.
About Peter Sena
Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next.
Specialties: Branding, Marketing Innovation, Strategy, Web3, Digital Transformation, Creative Leadership.
As founder of Digital Surgeons, a forward-obsessed brand experience consultancy, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. As a human-centered problem solver, Pete focuses on the behaviors and systems that drive people, products, and experiences. He designs demand by relentlessly exploring the interplay of connection, curiosity, and creativity to help companies of all shapes, sizes, and business life stages optimize their potential.
Pete believes experiences build relationships, and relationships build brands. His thinking, teams, and work have impacted some of the world’s leading brands and corporations, including but not limited to:
Demandware (Acquired by Salesforce)
Stanley Black & Decker
Church & Dwight
Borderfree (Acquired by Pitney Bowes)
EMC (Acquired by Dell)
Masterbuilt (Acquired by Middleby)
Sperry (Wolverine World Wide, Saucony UK Inc)
USTA (US OPEN)
Pete lives at the intersection of design, technology, and consumer behavior. He brings a unique pattern-recognition capability to each project shaped by his eclectic experiences, enabling him to swiftly enact positive change and increase business value through design.