Episode 9: The Power of Curiosity in Personal and Professional Growth

What You Will Discover:

[01:15] Introverted kid turned entrepreneur that spread creativity and curiosity.

[03:03] Internet student turns code into cool shit.

[07:10] Dreams of tech, rebel against the traditional path.

[11:21] First hire was a childhood friend. Hard deadlines. Found a talented coder friend. Becoming a partnership, and later hiring led to a financial awakening moment.

[14:00] Belief and sales skills saved the failing company.

[20:46] Rocky metaphor, underdog spirit, close friendship.

[23:45] Creativity and curiosity lead to success and fulfillment.

[31:24] Building stealth startup, using AI for creativity.

[34:09] Classic jobs may not be fulfilling for you.

About Peter Sena

Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next.

Specialties: Branding, Marketing Innovation, Strategy, Web3, Digital Transformation, Creative Leadership.

As founder of Digital Surgeons, a forward-obsessed brand experience consultancy, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. As a human-centered problem solver, Pete focuses on the behaviors and systems that drive people, products, and experiences. He designs demand by relentlessly exploring the interplay of connection, curiosity, and creativity to help companies of all shapes, sizes, and business life stages optimize their potential.

Pete believes experiences build relationships, and relationships build brands. His thinking, teams, and work have impacted some of the world’s leading brands and corporations, including but not limited to:

Unilever

PepsiCo

Walmart

Microsoft

Google

GE

Comcast

LEGO

American Express

PayPal Holdings

Demandware (Acquired by Salesforce)

Carrier Global

Mastercard

Stanley Black & Decker

Halliburton

Omnicom Group

Otis Worldwide

Hershey

eBay

Church & Dwight

Borderfree (Acquired by Pitney Bowes)

Gap Inc

EMC (Acquired by Dell)

Masterbuilt (Acquired by Middleby)

Columbia Sportswear

Guess

Revlon

SoFi

Epic Games

Sperry (Wolverine World Wide, Saucony UK Inc)

Sharp

USTA (US OPEN)

Pete lives at the intersection of design, technology, and consumer behavior. He brings a unique pattern-recognition capability to each project shaped by his eclectic experiences, enabling him to swiftly enact positive change and increase business value through design.

Connect with Peter:

5 Fast Questions

UCONN Huskies

Tacos

Hawaii

The Matrix

"Whether you think you can or can't you are probably right!"

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Meet our Host

Scott has an entrepreneurial spirit that’s been burning since his teenage years. Back then, he was mowing lawns, managing paper routes, and selling greeting cards door to door – always finding different ways to put some cash in his pocket! After graduating college, Scott had a successful career in sales and operations leadership, but his desire to be a business owner was never far from his heart. Seven years ago, he and his wife, Jenn, took the plunge and started their own business. Like many others, they spent all their time on the struggle bus – dealing with cash flow, payroll, and questioning whether their doors could even stay open. Ultimately, they persevered and learned some incredibly valuable lessons along the way.

Now, Scott is dedicated to helping others avoid the pitfalls he faced, fulfilling his purpose as a coach, and helping owners and teams achieve their dreams. When he’s not guiding businesses toward success, Scott can be found hitting the gym, on the golf course, or racking up miles on his Peloton.

As an EOS Implementer, Scott is passionate about helping business owners build a solid foundation and clear vision, empowering them to achieve growth, balance, and financial freedom – all while enjoying the ride.

Scott Goodrich

HOST & PROFESSIONAL EOS IMPLEMENTER

On the Grow Your Damn Business podcast we explore these questions and more. Expect a lively, spirited discussion about what it takes to grow your business!

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